MILLER LITE BRINGS THE LUCK OF THE IRISH TO THE TWIN CITIES WITH FREE RIDES
In celebration of St. Patrick’s Day,
Miller Lite Free Rides® will be available
on all Metro Transit routes
The Original Lite Beer is teaming up with Metro Transit to offer Miller Lite Free Rides to everyone on St. Patrick’s Day. In partnership with J.J. Taylor Distributing, Miller Lite Free Rides will be available on all Metro Transit routes Friday, March 17, between 6 p.m. and 3 a.m. the following morning.
“This year marks the 20thyear that we’ve partnered with Metro Transit to offer Miller Lite Free Rides to everyone in the Twin Cities,” said Diane Wagner, MillerCoors alcohol responsibility manager. “Our goal is to keep roadways safe with our Free Rides program while raising awareness that drunk driving is completely preventable.”
Since 1997, the program has provided more than 1 million Free Rides to consumers in Minneapolis, St. Paul, and the surrounding communities. Free Rides are offered for St. Patrick’s Day and New Year’s Eve celebrations. The program has gained the support of local and state law enforcement and elected officials. Miller Lite Free Rides will also be offered in Milwaukee, Wis. on St. Patrick’s Day.
“Minnesota is lucky to have a partnership with MillerCoors for 20 years in the Twin Cities, and are grateful for the commitment they have made to keep our residents and visitors safe,” said Speaker Kurt Daudt.
“With dozens of bus routes and two light rail lines providing frequent service in Minneapolis, St. Paul and the surrounding communities, our transit system provides safety, convenience and value,” said Brian Lamb, Metro Transit General Manager. “We want to remind our community to let us be your designated driver and celebrate St. Patrick’s responsibly.”
“As a long standing member of the community, J.J. Taylor Distributing is proud to play a role in bringing this important drunk driving prevention program back to Minneapolis and St. Paul for the 20th year,” said Billie Jo Smith of J.J. Taylor Distributing.
MillerCoors partner J.J. Taylor Distributing is also sponsoring the Minneapolis St. Patrick’s Day Association (MSPDA) Parade. The parade route this year is running North to South along Marquette Avenue, starting at South 6th Street and concluding at South 11th Street. There is a $25 entry fee and proceeds will go to The American Diabetes Association.
In holding true to Miller Lite’s commitment to doing good in our communities, the Miller Lite Free Rides program has provided more than 5.8 million people nationwide with a safe ride home and is part of MillerCoors overall commitment to preventing drunk driving. For more information, visit http://www.millerlitefreerides.com/.