Modist Brewing Announces "The Fix: IWD 2021" - a Zero IBU IPA Brewed in Celebration of International Women’s Day
Friday, March 5, 2021 at 4:22AMVia a recent e-announcement:
MODIST BREWING COMPANY, MICHELLE P. KING, & AND NOW SHE RISES ANNOUNCE RELEASE OF THE FIX: IWD 2021, AN INTERNATIONAL WOMEN’S DAY BEER
Brewed by the women of Modist, The Fix: IWD 2021 is a beer that is bringing tangible impact and action for International Women’s Day 2021
The women of Modist Brewing, Michelle P. King, & And Now She Rises are thrilled to announce the arrival of The Fix: IWD 2021, a Zero IBU IPA brewed in celebration of International Women’s Day. The Fix: IWD 2021 is named after equality thought leader Michelle P. King’s award-winning book about gender inequality in the workplace, The Fix, and proceeds for the beer will be donated to Twin-Cities Metro non-profit, And Now She Rises (ANSR), whose mission is to help domestic abuse survivors change their narratives, from victimhood to victory. The Fix: IWD 2021 will release on tap at Modist’s North Loop Minneapolis taproom on Saturday, March 6th and in liquor stores on Tuesday, March 9th.
After reading The Fix, On-Premise Sales Manager for Modist, Katie Muggli, was inspired to contact the author. “For the past two years, we partnered with ANSR to throw charity concerts at Modist, garnering the resources local domestic abuse shelters needed, like bras. This year is all about maximizing impact in spite of COVID, and going beyond a single event to the entire month!” Katie says.
The can artwork features a QR code that goes beyond telling the beer’s genesis story, linking to Michelle’s 100 Actions for Equality campaign of tangible actions every person can take to become an ally to women. Proceeds from The Fix: IWD 2021 will be donated to ANSR, for their biggest initiative yet – a scholarship – because the greatest way to empower a survivor is to give her an education.
The beer will be available throughout the Twin-Cities Metro and will also be distributed in select locations throughout New York and New Jersey, through our distribution partner Sarene. Sarene will be making donations to local domestic abuse shelters in each of their distributed areas. Twin-Cities Metro owned Brewers Supply Group donated the malt bill to create the beer, resulting in an additional $3,900 donation that will be made on top of the proceeds raised from beer sales.
Additionally, Michelle has donated 500 copies of her best-selling book for local shelters, fellow brewing industry friends of Modist, and the Minnesota Craft Brewers Guild to share as a resource with other Minnesota breweries.
“Together we can fix our corner of the world and help women thrive in very real ways. We are hopeful that this will be our most impactful year yet, and that we can continue to inspire change well beyond the month of March – and that’s what The Fix: IWD 2021 represents,” says Katie Muggli.
About Modist Brewing Co.
Modist opened in the North Loop neighborhood of Minneapolis in April of 2016 aiming to modify beer and how it is perceived by defying rules and expectations. Utilizing the region’s first mash filter powered craft brewing system, they push past traditional brewing by embracing creativity and unconstrained experimentation. Modist showcases their innovative spirit via the creation of a wide array of beers that the world has never seen before. In their first year of business, Modist was named both the Best New Brewery in Minnesota by Growler Magazine as well as one of “The 50 Best Breweries in the United States” by BeerAdvocate. In the time since, they’ve received continuous accolades including recently being named Minnesota’s Most Innovative Brewery, as well as a multitude of individual beer awards.
About Michelle P. King
Michelle King is a globally recognized gender equality and organizational culture expert. Based on over a decade worth of research Michelle believes that to tackle inequality we need to fix workplace cultures so that they work for everyone. She is the host of a popular podcast called The Fix. Michelle is the author of the bestselling, award-winning book: The Fix: Overcome the Invisible Barriers that are Holding Women Back at Work. Michelle has been featured in The Economist, Harvard Business Review, CNBC, CNN Business, Fortune, Financial Times, Bloomberg, Time, Business Insider, The Times, Daily Mail and LinkedIn Editors. Michelle is the founder of Equality Forward, a global consultancy that provides leaders with the assessment, development and inclusion coaching needed to build cultures of equality at work. In addition, Michelle is a Senior Advisor to the UN Foundation’s Girl Up Campaign, where she leads the Next Gen Leadership Development Program, which enables young women to navigate and overcome the barriers to their success. Prior to this Michelle was the Director of Inclusion at Netflix, and before that she was the head of UN Women’s Global Innovation Coalition for Change, which includes managing over 30 private sector partnerships as well to accelerate the achievement of gender equality and women’s empowerment. Michelle has two decades of international experience working in the private sector and in each of her roles, Michelle lends her expertise to advance gender equality and to enhance opportunity and achievement for women globally. In 2019 Women Tech Founders, a Chicago-based organization dedicated to advancing women in the tech industry, awarded Michelle with the 2019 Inspiring Innovator Award, for her outstanding achievements in the sector and in 2020 Michelle was recognized as LinkedIn’s Top Voice for Equity in the Workplace.
About And Now She Rises
Cofounded by survivors, Amy Matthews and Nina Orezzoli, And Now She Rises is an events-based 501(c)3 non-profit working to break the silence around domestic violence and provide support to women in emergency abuse shelters.
