Miller Lite’s Free Rides Program Returns to the Twin Cities for New Year’s Eve!

Molson Coors extends its 35-year commitment to responsible celebrations into 2024

Twin Cities residents are encouraged to plan their free ride before the countdown to midnight begins. Riders can visit http://metrotransit.org/ to review transit routes and make arrangements for their journey into 2024.

As anticipation builds for the countdown to midnight, Molson Coors is helping Twin Cities residents celebrate the holiday season by offering complimentary mass transit on New Year’s Eve through its 2023 Miller Lite Free Rides program. Partnering with Metro Transit, residents can enjoy fare-free rides on Sunday, December 31 from 6pm until the end of service on all Metro Transit routes and The Northstar Line.

“As we embrace the new year, Molson Coors remains committed to championing alcohol responsibility in the communities it serves. It’s an honor to contribute to the night’s festivities across the Twin Cities and welcome in 2024 together,” said Alison Hanrahan, community affairs manager, Molson Coors. “By partnering with Metro Transit our hope is to not only provide free rides, but to foster a sense of community and responsibility as we collectively celebrate this new chapter.”

Since its inception in 1988, the Free Rides program has been a cornerstone of Molson Coors' commitment to promoting responsible celebrations. Through collaborative efforts with local mass transit, the program has extended fare-free rides to more than 8 million individuals across the U.S., with more than 200,000 riders benefiting from the program in the Twin Cities alone.

During last year’s New Year’s Eve Free Rides in the Twin Cities, nearly 18,000 individuals took advantage of complimentary transit to welcome in the new year.

“Metro Transit is pleased to partner with Molson Coors to offer free rides across our system, providing loyal and first-time riders alike another reason to make transit a part of their New Year’s experience,” said Metro Transit General Manager Lesley Kandaras.

The New Year’s Eve Free Rides program concludes this year’s annual Free Rides initiative. This year, the program was offered in nine cities over the course of five events including St. Patrick’s Day, major holidays and professional sporting events. Molson Coors has expanded the Free Rides program over the past two years, providing increased access to free transportation options and reinforcing the company’s commitment to the communities it serves.