Miller Lite to Ring in the New Year in the Twin Cities with 34th Annual Free Rides
Friday, December 16, 2022 at 2:23AM
The Free Rides program is part of the company’s mission to promote alcohol responsibility and signifies largest program to date
On December 31, Molson Coors will be sponsoring free rides on New Year’s Eve through the 2022 Miller Lite Free Rides program. To help Twin Cities residents responsibly celebrate one of the busiest nights of the year, free rides will be available on all Metro Transit bus and train routes from 6 p.m. through the end of service on New Year’s Eve.
“We are proud to continue our tradition of helping others ring in the New Year safely with our Free Rides program,” said Tara Hanson, Molson Coors field marketing manager. “This program is just one of the many ways our company is working to promote responsible choices and we encourage all Twin Cities residents to take advantage of the free transportation offered through our partnership with the Metro Transit.”
The 2022 New Year’s Eve Free Rides program concludes a full year of free ride promotions – 13 events have been held in nine cities across the country, helping people safely celebrate festivities like St. Patrick’s Day, the Kentucky Derby, the NFL season and World Series.
The Free Rides program is part of Molson Coors’ commitment to helping individuals celebrate safely. For more than three decades, Molson Coors has provided over 8 million people across the country with safe rides on major holidays and other significant celebrations. Since the program launched locally in 1997, more than 1.6 million people in the Twin Cities area have received free rides.
“Our longstanding partnership with Molson Coors helps ensure people celebrating at events throughout the year can get home safely,” said Metro Transit general manager Wes Kooistra. “We appreciate the ongoing support and look forward to serving our community again this New Year’s Eve.”
In addition to Minneapolis-St. Paul, Molson Coors will also offer free rides on New Year’s Eve through its Free Rides program to residents in Chicago, Dallas, Denver, Milwaukee and Phoenix.
Don’t wait until the ball drops at midnight to plan your ride home. Visit the Metro Transit website to review transit routes to ensure a safe ride home this New Year’s Eve.
