Miller Lite Offers Free, Safe Transit in Minneapolis-St. Paul This New Year’s Eve
Friday, December 10, 2021 at 2:00PMVia a recent Press Release:
The 33rd annual Free Rides program is part of the company’s mission to help individuals celebrate the new year responsibly
This holiday season, Molson Coors is spreading more than holiday cheer – it is also spreading awareness for making safe, responsible choices when celebrating by offering free rides on New Year’s Eve through its 2021 Miller Lite Free Rides program. Miller Lite will offer free rides in Minneapolis-St. Paul on the Metro Transit beginning at 6 p.m. The Lightrail will be free until 11:30 p.m. on December 31 and bus lines will be free until 3 a.m. on January 1.
Since its inception, Metro Transit has provided over 1.5 million safe rides to the Minneapolis-St. Paul community through the Free Rides program. Free Rides began in Minneapolis-St. Paul in 1997 with its St. Patrick’s Day program, which has since provided over 1.2 million rides. Its New Year’s Eve program began in 2011, providing on average 34,000 free rides per year.
“We are proud to offer safe and convenient rides every day of the year, and especially on New Year’s Eve when we know people appreciate having more options to travel responsibly,” Metro Transit General Manager Wes Kooistra said. “This continued partnership is part of our commitment to enhancing public safety for our riders and the communities we serve.”
In partnership with local mass transit, the Free Rides program has provided free access to the bus, rail or train systems in key markets across the country for more than three decades to encourage celebrating responsibly. Since the beginning of the program, over eight million people have gotten home safely because of Free Rides. This year, the program will serve six different metro areas across the country, including Denver, Milwaukee, Chicago, Dallas, Minneapolis/St. Paul and Phoenix.
“I’m incredibly proud to be part of an organization that is so committed to the communities it serves. At Molson Coors, we want the places where we work to be even better places to live and that includes ensuring safety in those communities,” said Tami Garrison, Community Affairs Director, Molson Coors. “Our Free Rides program is just one of many ways Molson Coors helps others celebrate responsibly. People can ring in 2022 knowing they have a transportation alternative on New Year’s Eve.”
Along with the Free Rides program, the company offers other opportunities throughout the year to prevent drunk driving, all which align with the company’s commitment to implement initiatives to prevent alcohol-related incidents. Riders can make their plans for a safe ride home by reviewing routes on the local public transit website at https://www.metrotransit.org/.
