Opening Soon! West Elm North Loop

Via a January 17 News Release. Photos courtesy West Elm

West Elm will be opening its first downtown Minneapolis location soon – slated for the end of February

Global lifestyle and design brand West Elm is excited to open its first downtown Minneapolis store in late February. West Elm Minneapolis is tentatively scheduled to open Thursday, February 27 in the heart of the North Loop at 128 North 2nd Street on the ground floor of the SECOND + SECOND development. The new location will create approximately 30 new jobs.

As the second West Elm location in Minnesota, West Elm in downtown Minneapolis is the perfect location for the brand and its focus on modern design, sustainability and supporting local artists and makers. With the North Loop’s walkability, historically preserved buildings, and vibrant neighborhood businesses, West Elm looks forward to connecting like-minded creatives, designers and makers through pop-up events and workshops. West Elm’s first Minnesota location opened at the Shops at Centennial Lakes in Edina.

The more than 11,000-square-foot store will open featuring its spring collection, alongside West Elm’s collection of original, modern home décor and accessories. The new store will also feature an assortment of products made by independent artists in the community as a part of the company’s LOCAL program. Since 2013, West Elm LOCAL* has introduced over 900 artisans and their unique pieces to customers across the country. The downtown Minneapolis location will carry a unique array of locally crafted goods by Minnesota artists and makers, ranging from small accessories to works of art.

Customers will also have access to complimentary personalized styling and design with West Elm’s Design Crew. Guests can make a Design Crew appointment in-store or online at WestElm.com.

Sample furnishings:

Andes deco upholstered bed

Ikat border shag rug

Mid-century expandable dining table walnut

Mid-century expandable dining table walnut

For Minneapolis–Saint Paul residents looking for shopping benefits, West Elm offers a member rewards program called The Key. By joining for free, members receive 3 percent back in rewards across the entire Williams-Sonoma family of brands (West Elm, Williams-Sonoma, Pottery Barn, Mark and Graham and Rejuvenation). Join at: https://www.westelm.com/thekeyrewards/. 

Prior to the store opening, West Elm will also host a grand opening celebration open to the public, tentatively scheduled for Wednesday, February 26, 6–8 p.m.

The grand opening celebration will be open to the public and feature:

• Local bites and specialty cocktails*.
• Sneak peek of West Elm’s exclusive spring line.
• Shopping for a great cause! A portion of proceeds from the evening will benefit a local nonprofit.
• Goods and gifts from local Minnesota artists and makers.

*Must be 21+ to participate

West Elm is still hiring! If you’re interested in employment, please email WestElmStores@wsgc.com.

For more updates, follow West Elm Minneapolis on Instagram (@westelmmpls).