North Loop's IN Food Marketing & Design Celebrates 30 Years as Minnesota Leader in B2B Foodservice Marketin

Agency marks three decades supporting national food brands and 20 years of creating community for industry professionals

 

IN Food Marketing & Design is celebrating its 30th anniversary as a full-service Minnesota-based marketing communications agency immersed in B2B foodservice marketing. From brand strategy and packaging to trade activations, media and social, IN Food Marketing & Design supports large food brands and manufacturers across the country while keeping its roots, hiring and community impact firmly in Minnesota.

Anita Nelson, president and owner of IN Food Marketing & Design

"Over the past 30 years, we have evolved our focus area to proudly own our expertise in the food industry, here in Minnesota and beyond. We have had the privilege of driving awareness for globally renowned brands that play an active role in communities." Anita Nelson

Community involvement is central to their work.

As a contributor to the food industry, the agency considers it a responsibility to help alleviate food insecurity. The agency donates 5% of its profits every year to hunger-relief efforts in the seven-county area of the Twin Cities. "Through our Food for All program, we not only donate to organizations that provide hunger relief, but also provide $10,000 in pro bono marketing support and 25 volunteer hours with our team," Nelson said. "Our Food for All program lets us advance the missions of local nonprofits with strategic marketing support, not just funding."

Examples of awards IN Food Marketing & Design has received over the past three decades:

• Ruiz Foodservice Rising Star Award (2024)
• Finance & Commerce Best Women-Owned Businesses in Minnesota (2024)
• Mpls/St. Paul Business Journal Best Places to Work (2023)
• Mpls/St. Paul Business Journal Fast 50 Award (2019 and 2020)
• NAWBO Achieve (2019)

"It is an honor for our agency to be recognized by these incredible organizations," Nelson said. "It is even more meaningful when a client recognizes the work we do. Receiving the Rising Star Award from Ruiz Foodservice truly highlights our strategic partnership and commitment to driving their brands forward."

20 years of talent convening: Food Connections Group

Founded by Nelson in 2005, the Food Connections Group brings food-centric professionals together to discuss trends and share insights. Over the past two decades, the group has built powerful connections that continue to support food industry brands and drive the industry forward. For Nelson and the IN Food Marketing & Design team, the food industry is not simply the sector they support - it is a core part of everything they do. Meeting six times a year, the group fosters collaboration across brands, agencies, suppliers and talent. These connections lead to partnerships, hires and new initiatives. Participation is open to anyone connected to the food industry.

*    *    *    *    *    *    *    *    *    *    *

Check out IN Food Marketing & Design's #MNFoodPicks series spotlight on Heidi Skoog of Serious Jam, a popular Mill City Farmers Market vendor.

It's a beautifully illustrated article that takes the reader through Heidi's journey to becoming a popular purveyor of delicious jams.