Spoke & Weal Expands Full Service Hair Salon to Minneapolis

Article and photos by Becky Fillinger

With nine locations across the country (and soon to add Austin, TX and London) and press reviews by the oldest and best fashion and style publications, Spoke & Weal arrives in our community with a known pedigree and well deserved accolades. We attended the Grand Opening and spoke to owner/celebrity hair stylist Jon Reyman about his philosophy and why Northeast Minneapolis/Marcy-Holmes is perfect for his salon.

Q:  I am observing you work with five clients – and simultaneously teaching your staff and interns about cut and color. What is your philosophy about education?

A:  Learning was very important to me as I entered the hair and beauty industry. Making money wasn’t what drove me in the beginning. Now, I have been very successful and I very much want my stylists to be successful, but it all has to be based on a solid base of knowledge. I wanted to know (and still do) everything there was to know. I require that the quality of services at Spoke & Weal be excellent and we do that through training and career-long learning.

Client consultation

Jon with stylist Christy Hannibal

Q:  There are many hair salons - what will make Spoke & Weal stand out from other salons in Minneapolis? 

A:  We work as a team – decisions are made as a team. Perhaps other salons in Minneapolis operate on those principles as well. We will spend our time with you as a client discussing your hair – Do you love your hair every day? Do you understand your hair’s density, texture and shape? What do you want to accomplish with your hair? What is the function of your hair products – are they hydrating, moisturizing or a polymer? We won’t spend your time here discussing your dog or your vacations. You visit us for a hair consultation and we are professionals who respect that relationship. I teach our teams how to sit with a client and have a truly meaningful discussion about their hair. We take education and team work very seriously. We have weekly classes and quarterly day-long and multi-day long classes. Our team members run the salons together – in fact, we grow our salons together. Team members from New Jersey wanted to expand to Minneapolis.

Q:  Why the name Spoke & Weal?

A:  The spoke implies that we operate as a team and weal because our welfare, well-being, and prosperousness is all tied to our successful teamwork.

Q:  You’ve worked as a hair stylist for fashion runway shows around the world and red carpet events for years. Might you be involved in our local fashion events?

A:  It could happen, yes! Minneapolis is on the cutting edge of the North in terms of fashion, music and influencers. Our team members felt this was a perfect spot for our expansion.

Q:  Could you give us a few tips to help support our hair habits right now?

A:  Get a good cut, appropriate for your hair type. Narrow down your products to ones that work great for your situation. You can have healthy hair that you love every day. Talk to us – we have suggestions!

Spoke & Weal, 514 2nd Street SE, Suite 130, Minneapolis 612.463.5832