Small Business Spotlight: Primitiva Collective

Article by Becky Fillinger, photos provided

Laura Merino-Franco

Primitiva Collective opened in May 2022 in the Seven Points building, 3001 Hennepin Avenue, featuring 30+ local women artisans. Laura Merino-Franco is the mastermind behind the Collective. We spoke to her about the beginning of the business and what items you can find it this delightful shop. If you need some holiday items, head to Primitiva Collective.

Q:  Please tell us about the genesis of Primitiva Collective.

A:  Primitiva collective was born seven months ago from the desire to unite women artisans like myself and share our handmade goods with the local community. I truly believe there is strength in unity and power in sisterhood. Together we have created something bigger than ourselves and continue to grow individually and collectively.

Artisans of Primitiva Collective

Q:  You now have 35+ women artisans as part of the Collective. Do you anticipate adding other makers over time?

A:  We have received dozens of requests from makers wanting to join our collective. We are currently constrained by space; however, my goal is to open up at least 10 more spots in the next 6 months.  We offer jewelry, macrame, CBD products, natural skincare, activewear, ceramics, home décor, candles, crystals, bandanas, hair accessories, illustrations, botanical medicines, cocktail adornments, casual clothing, artwork, healing oils, pottery, resin products, meditation classes, chocolates, crocheted items and other items as well!

The shelves are full and ready for your visit.

Body butterQ:  I visited Primitiva Collective this weekend - your boutique is beautifully brightly lit and chock full of gorgeous items that would appeal to everyone. Will you have additional holiday shopping events this month?

A:  We are delighted to offer events and workshops on a regular basis. Our next event, December 18, is a body butter making class that includes private shopping. Follow us on Instagram to stay in the know for in-person events! You may also sign up for a monthly newsletter at our website.

Bring your creative self to the Collective!

Q:  Does Primitiva Collective have an online shopping option?

A:  Yes, we have very recently launched our website primitivacollective.com. You can now shop hundreds of locally handmade products from the comfort of your home.

Q:  You are, of course, one of the artisans at the Collective. Your website for Primitiva Jewelry mentions that the business makes "conscientious choices for a better planet." Can you tell us more about that notion? 

A:  I can certainly expand on this. For Primitiva Jewelry, we donate one tree for every sale. In addition to this, we offer compostable mailers and recycled Jewelry boxes. These are just a few ways to remain conscientious of our carbon footprint.

Q:  What hours and days is the Collective open?   

A:  The collective is open Thursday-Sunday 10am-6pm, or online 24/7. Come visit us!