Kim Eslinger
Editor
612-321-8040
kim@millcitymedia.org

Brianna Ojard
Associate Editor
brianna@millcitymedia.org

David Tinjum
Publisher
612-321-8020
dave@millcitymedia.org

Claudia Kittock
Columnist / Non-Profits
Email Claudia...

Merle Minda
Small Business Columnist
Email Merle...

Michael Rainville Jr.
History Columnist
Email Michael...

Ryan Ojard
Staff Photographer

Jenny Heck
Mill City Cooks
Email Jenny...

Mill City Times is a not-for-profit community service.  We do not sell advertising on this site.

Cultural Cornerstones
Search Mill City
Community Partners

Thanks to our community partners, whose support makes Mill City Times possible:

CYNTHIA FROID GROUP

Residential Real Estate professionals serving Downtown Minneapolis & Riverfront since 1999

Visit their website...

GREAT RIVER COALITION

Enhancing the Minneapolis riverfront environment—for people and pollinators

Visit their website...

Recent News
Front Page Archives
Friday
Dec142018

Looking Ahead to New Years Eve... Miller Lite again teams up with MTC and JJ Taylor to offer free rides

MILLER LITE® HELPS NEW YEAR’S EVE PARTYGOERS CELEBRATE RESPONSIBLY® WITH FREE RIDES ON METRO TRANSIT

Miller Lite Rings in the New Year, Providing Free and Safe Rides for the Twin Cities

For the eighth consecutive year, the Original Light Beer is partnering with Metro Transit and J.J. Taylor Distributing to help residents and visitors celebrate New Year’s Eve safely. Miller Lite Free Rides will provide safe and free rides on all Metro Transit routes starting at 6 p.m. on Monday, December 31 until 3 a.m.

Last year marked the 30th anniversary of the Free Rides program which has provided more than 6.4 million people in 27 communities with safe rides as part of an ongoing commitment to helping consumers Celebrate Responsibly®.

“Miller Lite believes that the only way to ring in the New Year is to do so responsibly,” said Diane Wagner, alcohol responsibility manager for MillerCoors. “Through our partnerships with Metro Transit and J.J. Taylor Distributing, we are making sure that beer drinkers in the Twin Cities have a range of options to get home safely and prevent drunk driving.”

Miller Lite Free Rides has provided more than 245,000 safe rides to residents and visitors of Twin Cities since the program began locally in 2011.

“Metro Transit’s partnership with Miller Lite encourages residents and visitors of the Twin Cities to celebrate one of the biggest nights of the year responsibly,” said Metro Transit General Manager Brian Lamb. “Metro Transit’s bus and train operators are all proud to be your designated drivers this New Year’s Eve.” 

“Through our partnership with Miller Lite, we’re proud to kick off the new year by providing free, safe and convenient transit to the Minneapolis-St. Paul community,” said Billie Jo Smith of J.J. Taylor Distributing.

As part of the 2025 Global Goals MillerCoors developed in partnership with Molson Coors, MillerCoors aims to implement impactful programs to prevent drunk driving in every market where beer is sold. Designated driver and safe ride programs like Miller Lite Free Rides are critical components of meeting that goal.

« December News from the Minneapolis Parks Foundation | Main | December E-Newsletter from 3rd Ward Council Member Steve Fletcher »