Article by Becky Fillinger, photos provided
A Discussion with Gina Brady, Fraser’s Sensory Supports and Training Program Manager
Not everyone processes environments the same way – our environments can be thought of as along a spectrum from low sensory load to high sensory load – think quiet library to loud shopping mall. We talked to Gina Brady, Fraser’s Sensory Supports and Training Program Manager, about their nationally recognized initiatives that help many kinds of organizations embed accessibility and inclusion into their operations, environments, and culture. We focused on live theater performances – keep reading if you know individuals and families who are hesitant to attend theater for sensory overload reasons.
Gina BradyQ: Can you tell us about how you became interested in creating sensory-friendly adaptations to help people fully participate in community life?
A: As an occupational therapist, I spent years working directly with individuals with sensory processing differences. Again and again, families would tell me about all the places they wanted to go but couldn't. Whether it was a theater performance, a sporting event, an airport, or even a community festival, the environment often made it too overwhelming. It made me realize that we spend a lot of time helping individuals adapt to the world, but we also need to help the world adapt to them. If we can make small, thoughtful changes to the environment, we create opportunities for more people to participate, connect with others, and simply enjoy being part of their community.
Q: What is Sensory-Friendly Minnesota?
A: Sensory-Friendly Minnesota is an initiative led by Fraser that helps organizations become more welcoming and accessible for people with sensory sensitivities. We partner with theaters, sports venues, airports, hospitals, museums, libraries, businesses, and community organizations to provide training, consultation, and practical sensory supports. Every organization looks a little different, but the goal is always the same: to remove barriers so more people can comfortably participate in everyday experiences. Ultimately, it's about creating communities where everyone feels like they belong.
Q: Every successful program has a story. How did Fraser's sensory supports program evolve from helping a few families into a model that's now recognized across the country?
A: It really started by listening. Families shared the challenges they were facing, and organizations wanted to be more inclusive but weren't always sure where to begin. We worked alongside both groups to develop practical solutions that made a real difference. We started with just a few partnerships, learned from every experience, and continued to refine our approach. As more organizations saw the impact these changes had on families, the program naturally expanded. Today, we're fortunate to work with partners across Minnesota and beyond who are committed to making their spaces more welcoming for everyone.
Q: Can you tell us about your Sensory Kits?
A: Our Sensory Kits are designed to give individuals tools that can help them feel more comfortable in different environments. Depending on the setting, they may include items like noise-reducing headphones, fidget tools, visual supports, sunglasses, or weighted lap pads. The important thing is that sensory needs aren't one-size-fits-all. What helps one person may not help another, so having different options allows people to choose what works best for them. Sometimes a simple tool can make the difference between leaving early and being able to enjoy the entire experience.
Q: Let's shift to live theater. What is a sensory-friendly performance, and how does it differ from a traditional show?
A: The performance itself doesn't change. You're still seeing the same production, the same talented cast, and the same incredible story. What changes is the environment. We make thoughtful adjustments that help reduce sensory overload so people who might otherwise find the experience overwhelming have the opportunity to enjoy live theater more comfortably. The goal isn't to change the artistic experience; it's to make it more accessible.
Q: How did Fraser become involved in making live theater performances more accessible?
A: Theaters wanted to reach more families and create experiences that were truly welcoming for everyone. They knew accessibility mattered, but they wanted guidance on how to do it well. Fraser brings expertise in sensory processing, while the theaters bring their expertise in creating amazing performances. Together, we've built partnerships that allow more people to experience live theater in a way that works for them.
Q: What changes are made to the sound, lighting, and overall environment during a sensory-friendly performance?
A: Every production is different, but we typically make adjustments such as lowering sudden loud sounds, softening lighting transitions, keeping the house lights slightly brighter, and providing designated quiet spaces where guests can take a break if they need one. We also support families before they even arrive by providing pre-event communication that helps them know what to expect, from the theater environment to the performance itself. Having that information ahead of time can significantly reduce anxiety around new experiences and help guests feel more prepared. One of the most important parts, though, is staff training. When ushers, volunteers, and theater staff understand sensory needs and know how to support guests, it creates a welcoming atmosphere from the moment families walk through the doors.
Q: How do you determine which adjustments will make the biggest difference without changing the artistic integrity of the show?
A: That's always our goal… to preserve everything that makes the performance special while making it more accessible. We work closely with the production team to identify moments that may be particularly overwhelming and discuss adjustments that reduce sensory challenges without changing the story or creative vision. When certain elements are essential to the performance and can't be modified, we provide visual cues or advance warnings so guests know what's coming and are less likely to be startled. Every show is unique, so each sensory-friendly performance is thoughtfully planned to balance accessibility with the artistic vision.
Q: Can you describe what a designated quiet space is and how families use it during a performance?
A: A quiet space is a calm, welcoming area where guests can step away if they need a break from a performance. These spaces are typically equipped with comfortable seating, adjustable lighting, and sensory tools like fidgets or weighted lap pads to help guests regulate and recharge. Sometimes someone only needs a few minutes to regroup before returning to the performance. Knowing that option is available gives families peace of mind because they don't have to choose between staying through discomfort or leaving the event altogether.
Q: Many people associate sensory sensitivities with autism. Who else benefits from these accommodations?
A: Autism is certainly one group that benefits, but sensory-friendly accommodations help many different people. Individuals with ADHD, anxiety, PTSD, dementia, traumatic brain injuries, sensory processing differences, and other disabilities may all appreciate a more predictable, supportive environment. Young children and older adults can benefit as well. The reality is that when we create environments that are easier to navigate, we often make the experience better for everyone.
Q: What does it mean to parents when they know they won't be judged if their child needs to move around, make noise, or take a break?
A: Parents tell us they can finally relax. Instead of worrying about whether someone is staring at them or whether they'll need to leave if their child responds differently, they can simply enjoy the experience with their family. That freedom allows families to focus on making memories together instead of managing stress. Hearing those stories is one of the most rewarding parts of this work.
Q: If someone has been hesitant to bring a family member to live theater, what would you tell them?
A: I'd tell them this experience was created with them in mind. Everyone attending understands the purpose of the performance. If someone needs to move around, make noise, use a sensory tool, or step into a quiet space, that's okay. Those accommodations are expected and welcomed. Our hope is that families leave thinking, "We can do this," and feel more confident participating in other community events, too.
Q: What's the biggest challenge in transforming a large live production into a sensory-friendly event?
A: Every production is different, so there isn't a one-size-fits-all approach. The biggest challenge is finding the right balance between preserving the artistic vision and creating an environment that's more accessible. It takes planning and collaboration, but when you see families who never thought they'd be able to attend a Broadway show enjoying the performance together, it's absolutely worth it.
Q: Have performers embraced these adaptations?
A: Absolutely. The performers, production teams, and theater staff have been incredibly supportive. Many of them tell us afterward how meaningful it is to perform for audiences who may never have had the opportunity to experience live theater before. They also often comment on how powerful it is to see the audience respond with the house lights up, allowing them to witness reactions they wouldn't normally see during a traditional performance. There's a shared understanding that the arts should be accessible to everyone.
Q: What advice would you give to smaller community theaters that want to become more accessible but have limited budgets?
A: Start small. Accessibility doesn't always require a large investment. Training staff, creating a sensory guide before the performance, setting aside a quiet space, or simply letting families know they're welcome can have an enormous impact. It's less about having every accommodation on day one and more about taking intentional steps to make your space more inclusive.
Q: Are there new technologies or innovations that could make theater even more inclusive?
A: We're seeing more organizations explore things like digital sensory guides, sensory maps, virtual reality experiences, and new assistive technologies that help guests prepare before they arrive. Those tools are exciting, but I still think the biggest difference comes from people. When staff understand sensory needs and create a welcoming environment, families notice. Technology can support accessibility, but kindness and understanding are what make people feel like they belong.
Q: Thank you so much for your good work - how may we follow your news as you continue to make the world more accessible?
A: The best place is Fraser's website, Facebook, Instagram and YouTube where we share upcoming sensory-friendly events, new partnerships, and resources for families and organizations. Our hope is to continue working with communities across Minnesota and beyond because every new partnership creates more opportunities for people to participate, connect, and belong. At the end of the day, that's really what this work is all about. It's not just about making a theater performance sensory-friendly; it's about making sure everyone has the opportunity to experience the things that bring joy and connection.
Friday, November 6, 2026 at 12:46PM
Quatrefoil Banner in the Gay Pride March, Minneapolis,1988. 
