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Tuesday
May162023

The Dayton’s Project Announces Buyers Support Group as Newest Tenant

Retail Services company, Buyers Support Group, leases 13,000 SF downtown

The Dayton’s Project announced a new lease, welcoming Buyers Support Group (bsg) to the historic redevelopment. Buyers Support Group is set to occupy 13,444 SF of the building. Like other tenants of The Dayton’s Project, Buyers Support Group works closely with companies headquartered downtown Minneapolis, like Target. As bsg approaches their 40th year in business, they – like The Dayton’s Project – are looking to the future, and see the move as part of their commitment to providing engaging, inspiring and energizing spaces for their employees and business partners.

A sign of momentum for both downtown Minneapolis and The Dayton’s Project, Buyers Support Group is the latest in an exciting list of new tenants, including Unilever, Prudential, EY, and Uncommon.

“Our team is thrilled to have Buyers Support Group as part of The Dayton’s Project,” said Kristin Longhenry of Transwestern. “This new lease continues to illustrate a renewed vibrancy in downtown Minneapolis. The Dayton’s project is the perfect place for companies to office, providing tenants with rare outdoor space, a luxury gym, and flexible places to work and meet within the building.”

The Dayton’s Project was built in 1902 and originally was used as the Dayton’s Department Store, which later became Target. In 2017, ownership group 601 W. Companies bought the property with the goal of taking the 1.2 million square foot project into retail and modern office space. The Dayton’s Project now boasts exclusive amenities for tenants, including a rooftop deck, private lounge, high-end fitness center, and library.

A retail services group, Buyers Support Group helps their manufacturing and retail partners grow their business using sales intellect, performance analysis, guest inspiration, and strategic business insights.

Nathan Arnold of Lee and Associates represented Buyers Support Group in the deal. Jim Montez and Alex Baron of Transwestern represented ownership.

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