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Northeast Minneapolis Icon Celebrates 15 Years of Local and National Prominence


The Sample Room offers “15 Days of Celebration”
$15 sample plate and select beverages at throwback
prices. Running through Sunday, August 6, 2017

Back in July 2002 – fifteen years before the craft-beer boom, before the rehabbing of industrial buildings into tap rooms, fitness centers, workplaces and art galleries, and before becoming a foodie haven for local, organic and small-batch – four partners opened what would become a northeast Minneapolis neighborhood icon: The Sample Room. In July of 2002, Darren Ennis, Sheba C.E. Fideler (co-owners in Sheba Inc, an award-winning event production and graphic design/branding agency), Jim Rosenberg and Christine Bravo initiated and anchored the Minneapolis neighborhood’s renaissance.

“Jim and Christine lived next door and saw the promise of Nordeast,” says The Sample Room co-owner/managing partner Darren Ennis. “After creating our food-forward concept of small plates, which had the legs and appeal for all demographics, the key was to continue executing that concept at a high level while continuing to evolve.”

Since opening, the team has transformed a dark brick, two-story, former beer sampling station and bar on Marshall Avenue into an urban enclave. The Sample Room inducted a fresh menu concept new to the Twin Cities that paid homage to the original Sample Room: small plates of meats, seafood, cheeses and vegetables, sourced from local and often organic farms and makers, along with beverage samplers, or “flights” of wine, scotch and tequila. The restaurant later added beer and spirits flights and an extensive cocktail program.

The plaudits came quickly, from such national publications as the Wall Street Journal, the Travel Network and Food Channel, with Anthony Bourdain also paying a visit. “None of that ensures our longevity, if we’re not, day in and day out, rocking true to form and executing our concept to our highest ability,” Ennis says.

Rather than rest on its laurels, The Sample Room is gearing up for the next 15 years: they currently are partnering with Mississippi Park Connection to utilize Sample Docks for kayak parking and are exploring expansion of service to the docks; expansion of the patio and second level to include Sample Lounge and private event space; and entertainment and events in Gluek Park including yoga, MN Morel Fest, and more.

Serving cocktails and eats daily, The Sample Room is located on the Mississippi River at 2124 Marshall Street NE in a restored turn-of-the century brick building that offers skyline views. Follow us on Facebook, TwitterInstagram and Flickr.

The Sample Room opens 11:00am Mon–Fri, 10:30am Sat & Sun
Kitchen is open until 10:30pm Sun–Thurs, Midnight Fri & Sat
Bar is open until Midnight Sun–Thurs, 1:00am Fri & Sat
Brunch is served 10:30am–4:00pm Sat & Sun 
Happy Hours are 3:00pm–6:00pm Mon–Fri, 10:00pm–Midnight Sun–Thurs

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