Minnesota Vikings Partner with Satisfi Labs to Provide Seamless Solutions for Fanless Stadium

Via a recent Press Release:

Satisfi Labs’ Interactive Search Engine enhanced fan engagement by answering over 30,000 queries in the 2019 season

Satisfi Labs announced a continuation of its partnership with the Minnesota Vikings, expanding the integration of Satisfi’s Interactive Search Engine with Apple Business Chat to engage with fans through the 2020 season. The team’s Apple Business Chat incorporation launched in 2019 handled a notable 31,000 questions and a one point increased satisfaction score across the overall fan experience. As a majority of NFL teams go fanless for the start of the 2020 season, strengthening fan engagement from home has become a priority for organizations.

Satisfi Labs’ Interactive Search on Apple Business Chat will allow fans to access information through iOS touch-points such as Messages, Siri, Safari, Maps, and Search, on which many guests already have access to and familiarity with via devices including iPhone and Apple Watch. The Satisfi Labs’ virtual assistant will help thousands of fans navigate crucial questions about safety protocol at stadiums when they return and new information about players from the comfort of their home this year.

Satisfi Labs has a long-standing relationship with the Minnesota Vikings, launching the first virtual assistant in 2017 at U.S. Bank Stadium to help answer fan inquiries relevant to game day experiences and food and beverage availability. The virtual assistant provides the Vikings with insights about fans’ entertainment interests, concession preferences and stadium logistics challenges. Zero-party data can be leveraged to improve future game day offerings. As the stadium-attending landscape is quickly evolving, the questions being asked are too, so Satisfi Labs is working closely with the Vikings to keep its fan base up to date with a more personal experience through Apple Business Chat.

“It's important for us to bring Vikings fans closer to the team and ensure every engagement point is seamless, informative and fun. Being able to offer the Satisfi Labs virtual assistant through Apple Business Chat helps us accomplish that because we’re able to provide a unique experience on platforms with which fans are already familiar. As we look to further provide innovative ways to enhance the fan experience, we’re glad to continue our partnership with Satisfi Labs and Apple Business Chat."

“The Minnesota Vikings lead the way when it comes to fan engagement through flawless customer service and information accessibility,” said Don White, CEO and co-founder of Satisfi Labs. “Utilizing our Interactive Search Engine with Apple Business Chat to answer fan questions directly from applications, which are native to iOS devices, shows a true dedication to providing world-class user experience in a seamless way.”