Small Business Spotlight: Media Bridge Advertising


Article by Becky Fillinger, photos provided
A Discussion with Tracy Call, Founder and CEO
Did you know we have an advertising agency in the North Loop that is 100% woman-owned, 100% independent, the second largest agency in the Twin Cities and has made the Inc. 5000 List ten times? This would be Media Bridge Advertising, with offices at 212 3rd Avenue N in the Colonial Warehouse. We talked to Tracy Call, Founder and CEO, about starting the business, their unique (and profitable and sustainable) approach to working with clients and staying true to their vision.
Tracy CallQ: What inspired you to start Media Bridge Advertising, and how has your vision evolved over the years?
A: I started Media Bridge because I saw a broken system with agencies prioritizing profits over people, overcomplicating strategies, and media companies selling what benefited them instead of what truly worked for clients. I wanted to build a bridge between brands and audiences in a way that was transparent, results-driven, and relationship-focused. Our core value of “I Got You” is the foundation of everything we do and we fight for our clients like their success is our own (because it turns out, it is!).
Beyond this, we’ve built a vibe, a way of working that’s high-energy, no-BS, and deeply rooted in relationships. That culture exists both internally with our team and externally in the market, where clients know we’re relentless about their success. And as Media Bridge has grown, so have our services. What started as me personally negotiating media buys has evolved into a full omni-channel agency, delivering strategy, media, creative, and activations under one roof.
Within that, we’ve launched two specialized divisions:
Lauren Young, MB Activate PresidentMB Activate Our experiential and activations arm, led by Lauren Young, is what truly sets us apart. What makes MB Activate unique is that it’s fully integrated within our in-house agency. This means when brands engage in an activation with us, they're not just getting an event, but rather a full tentpole marketing approach that maximizes impact at every stage. What I mean by that is we don’t just produce activations, we promote them, execute them flawlessly, and leverage the content and data coming out of them to drive long-term engagement. From live events and ambassador programs to installations and community-driven experiences, we create unforgettable brand moments and deliver real, measurable impact that goes far beyond traditional experiential marketing.
MB Health This division specializes in healthcare marketing, where trust, credibility, and compliance are everything. What makes us unique is that we don’t just market healthcare, we live and breathe it through our Healthcare Advisory Board, which brings together experts across medtech, pharma, and healthcare specialties. This deep industry insight ensures that every campaign we create is not only compliant but also strategically sound and deeply impactful. We’re best known for our work with Inspire Sleep, one of Minnesota’s biggest healthcare success stories. As their agency for 10 years, we helped take them from an idea to a successful IPO, navigating the complexities of healthcare marketing along the way.
What started as just me in my spare bedroom has grown into a dream office in the North Loop with a powerhouse team of subject matter experts. Everything has changed, and yet, nothing has. Because from day one, the best marketing strategy has always been simple: to care.
Q: What sets Media Bridge apart from other advertising agencies in terms of approach and execution?
A: We don’t do cookie-cutter campaigns, instead, we go for extraordinary in everything we touch. Whether it’s media strategy, creative, or activations, we make sure every decision has a purpose. What truly sets us apart is that we treat our clients’ budgets as if they were our own, challenging ideas that don’t make sense, pushing for the smartest investments, and staying laser-focused on results. And because we’re independent, we’re nimble, we move fast, think big, and adapt quickly. Most importantly, I Got You isn’t just a core value; it’s how we show up every day.
Q: How do you foster a strong company culture, especially in a fast-paced and constantly evolving industry?
A: It starts with the literal words on our wall: the best strategy is to care, and that means our people, our clients, and the work we do. Culture isn’t just something we talk about; it’s something we intentionally build into every part of our company, starting with the space we work in.
We partnered with Jaque Bethke, a visionary designer who creates custom spaces that reflect a company’s energy and drive real ROI. Our North Loop office was designed to be more than just a workplace, it’s a place where people want to be. It’s warm, welcoming, and filled with color, local art, and a fully stocked kitchen so our team and clients can have breakfast, lunch, or even dinner here. We’ve created an environment where collaboration happens naturally, ideas flow freely, and people feel at home.
Beyond the space, we foster culture by leading with trust, transparency, and a no-BS mentality. We empower our team to take ownership, challenge ideas, and do work that matters.
Q: Do you foresee AI and automation affecting your business? If yes, do you have a plan to manage it?
A: We created MB Activate specifically for this moment. As AI takes over time-consuming tasks, we see an opportunity, not for people to become more robotic, but to become more human. With more time to connect, engage, and be in community, the need for real, meaningful experiences will only grow. That’s why we built MB Activate, not just to round out our integrated offering, but to lead the charge in creating spaces where people come together. And we’ve got some exciting surprises in store for the community…stay tuned!
Q: Can you share an example of a particularly successful or innovative campaign Media Bridge has executed?
A: Our approach to marketing Inspire Sleep was anything but typical for medtech. Instead of relying solely on digital channels or sterile clinical messaging, we leaned into traditional media (specifically radio) where we could turn trusted DJs into powerful brand ambassadors.
We identified on-air personalities who were personally affected by sleep apnea, giving them not just a script, but freedom to thread their personal story throughout their live commercials. These weren’t just endorsements; they were personal stories shared with audiences who already trusted them. And in radio, where engagement is deep and intimate, that authenticity carried 100,000-watt influence.
By combining traditional media with high-impact storytelling and personal advocacy, we created a campaign that didn’t just educate, it connected. And ultimately took Inspire Sleep from startup to a successful IPO.
Q: Media Bridge has been a leader in social impact, from your role in the fight for marriage equality to diversity and inclusion efforts. How does Media Bridge prioritize these values in business?
A: At Media Bridge, these aren’t just boxes to check, they’re woven into everything we do. We’ve always taken an intentional approach, from partnering with Chris Kluwe as our ambassador during the 2012 marriage amendment fight to supporting local Black-owned businesses through our work with Black Business Enterprises. We also believe education is key, which is why we brought in Dr. John Wright, the founder of the African American Studies Department at the U of M, for two semesters of private coursework with our team.
This commitment extends to how we do business. We won’t work with companies that don’t align with our core values, respect is non-negotiable, and it goes both ways. We’ve walked away from profitable relationships when the ethos didn’t match because I’ve always believed it’s easier to rebuild revenue than to rebuild culture.
Q: How can we stay up to date with Media Bridge and your work?
A: Please follow Media Bridge on LinkedIn, Instagram, and our website for updates.
I also share insights on leadership, business, and impact on my LinkedIn.